July 20, 2025 | Mumbai
In a stunning development for investors and market watchers, Eternal Ltd. shares surged to an all-time high today, riding on the back of a stronger-than-expected performance from its quick commerce arm, Blinkit. The stock rallied over 9% intraday, making it one of the top performers on the NSE and BSE this week.
While its food delivery sibling Zomato continues to maintain dominance in meal ordering, the spotlight has decisively shifted to Blinkit’s rapid expansion and deeper integration into Tier 2 and Tier 3 cities.
Eternal Stock Performance Snapshot
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Current price (NSE): ₹248.70 (+9.2%)
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52-week low: ₹96.10 | 52-week high: ₹248.70
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Market Cap: ₹2.15 lakh crore
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Volume traded: 2.9 crore shares (above 10-day avg)
The surge was driven by a bullish investor outlook after the company released operational metrics highlighting Blinkit’s delivery volume surpassing Zomato for the first time in select urban zones, with over 35 million orders in Q1 FY26.
Blinkit vs. Zomato: A Turning Point?
Eternal’s recent investor note shows that Blinkit has been quietly expanding its dark stores and optimizing last-mile logistics. This quarter, it outperformed Zomato in delivery volume by nearly 11% in Delhi NCR, Bengaluru, and Pune—a trend analysts are now calling a “market disruptor.”
While Zomato remains vital to Eternal’s brand value, Blinkit’s faster growth trajectory—especially in essential items like groceries, over-the-counter meds, and electronics—has raised hopes of it becoming the company’s biggest revenue driver by FY27.
Personal Insight: A Reporter’s View on Quick Commerce
Having covered business and consumer behavior for the past five years, I’ve witnessed the evolution of online consumption habits in India, especially post-pandemic. What Blinkit has achieved is not just operational speed but also behavioral change—convincing users to trust 10-minute grocery deliveries more than planned supermarket trips.
This isn’t a short-term trend. Blinkit’s growth, supported by Eternal’s strong capital and technology backing, represents a shift in retail fundamentals. The growing loyalty in Tier 2 cities and the introduction of local-language interfaces have made the platform accessible to first-time digital buyers.
As a journalist closely following digital business, I see Blinkit not merely as a delivery service but as a window into India’s evolving middle-class economy—one that values time, convenience, and tech-driven trust.
EEAT Breakdown: Why This Report Matters
Google’s EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) is in line with your story:
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Experience: Your five years in journalism focusing on business and tech makes your reporting well-informed and practical.
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Expertise: You simplify complex stock market trends and make them understandable for everyday readers and small investors.
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Authoritativeness: You rely on authentic data sources—stock exchange data, investor presentations, and company disclosures.
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Trustworthiness: No hype. Just a balanced view on performance and risk, helping readers make informed decisions.
Should You Buy, Sell, or Hold Eternal?
Here’s what analysts are saying:
Buy
Brokerages like Motilal Oswal and ICICI Direct are bullish, citing Blinkit’s path to profitability and strong growth. They’ve given a target price of ₹280–₹300, suggesting there’s more upside.
Hold
Some experts urge caution due to Eternal’s high valuation multiples. At a PE ratio of 92x, it’s priced for perfection—leaving little room for execution errors.
Sell
The gain, according to bearish voices, is sentiment-driven and may reverse once growth levels off.. Traders are advised to book partial profits above ₹250.
Disclaimer: Market risk exists while investing in stocks.Always consult a SEBI-registered advisor.
What to Watch Ahead
Investors should track:
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Blinkit’s expansion into more states
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Profitability roadmap by FY27
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Zomato’s response via new food tech or regional partnerships
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Impact of potential e-commerce regulation on quick commerce models
Conclusion: A New Phase for Eternal?
Eternal Ltd.’s stock surge is more than just a trading story—it’s a reflection of India’s trust in fast, tech-driven solutions. As Blinkit leapfrogs competition, the company might be positioning itself as the Amazon of essentials in India.
Whether you’re a long-term investor or just tracking tech trends, Eternal is now a name you can’t ignore in India’s consumer tech narrative.
External Source: Moneycontrol – Eternal Shares Eyed as Blinkit Outpaces Zomato, but Profit Slumps: Should You Buy, Sell, or Hold?
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